Historically and currently, the global coffee trade has exploited the poorest and most vulnerable people in the supply chain to benefit those who wield power.
While Fair Trade and Direct Trade have both helped address these issues - with higher pay and better opportunities for producers - we believe both fall short of our producer's needs.
We now go beyond our own Direct Trade standards to include every individual who contributes to our coffees in our quality of life efforts. This means ensuring that our producers and Co-Ops set a sustainable minimum wage for their own workers, and requiring that our farms and partnering facilities provide working conditions that are free of unnecessary danger, with access to clean drinking water, for all their workers. We ensure these policies like we always have, by visiting our producers in-person throughout the year and building partnerships based on their needs.
We seek to be pioneers in this effort, setting an example we hope that other companies emulate.